RIK LANDER
Rik is a director, producer and copy writer across multiple platforms like TV, web, live events and social media. Credits include TV commercials for Low Cost Holidays, EDF Energy and Playstation, and interactive ads for E! Entertainment and HP. He's also made TV series from The Word to the Turner Prize, the BBC's first interactive soap and a No1 music video. Rik also engages in funded research into new digital formats such as 'pervasive dramas' where the audience are characters and the story emerges around the city across multiple mediaRESEARCH
In the last few years Rik has received a series of research grants to experiment with possible future applications of pervasive media.
TouchWorld - Technology Strategy Board funded research into providing a touch technology service to the creative industries, 2011
Rik Lander is working with Tim Kindberg of Matter2Media to develope a platform for the use of touch technologies such as RFID, NFC and QR by the advertising, event and theatre sectors. Its A Touch Thing
MY BIG BREAK is a game that uses RFID enabled coffee mugs to trigger SMS messages to your phone each time you have a tea break. Tis is a research project designed to see how people react to taking paert in a narrative that is embedded in their environment. The Moving Experience group is part of Towards Pervasive Media at Nottingham University. It brings together members of the Department of Culture, Film and Media, Learning Sciences Research Institute, Department of Music, Department of English, Department of Psychology and the School of Computer Science with Rik Lander to research the feasibility of making large scale pervasive dramas.
Emotional engagement in pervasive drama - Artist in Residence Nottingham University, 2010
The Towards Pervasive Media group at Nottingham University funded me to research
mobile media and emotional engagement. I created a pervasive drama, The Memory Dealer.
Viral Spiral, 2009
Medis Sandbox funded research into bringing more audience input into TV formats. When we watch TV we are usually passive, yet when we use modile devices or computers we are constantly active. We devised several participatory TV formats (games) and ways of testing them with live audiences.
Together Alone, 2008
South West Screen along with Boreme.com and Fluffy Logic funded the development of a web drama format.
Vonviral, 2007 - ongoing
Since 2007 Rik Lander has been collecting and analysing examples of web drama, transmedia storytelling and cross-platform advertising and exploring how and why these new form of storytelling are evolving. It is one of the biggest and most comprehensive collections on the web. In 2009 we have begun the process of moving the collection onto a Ning social network site. This research is likely to become a book and is particularly useful for students of cross-platform or new media. Anyone can upload series and add comments and blog posts. Vonviral